A football helmet developed by a Liberty University dean and his team of Ph.D. research fellows and undergraduates is one of four finalists in the NFL’s sixth annual “1st and Future” pitch competition.
Dr. Mark Horstemeyer, Dean of Liberty University’s School of Engineering, oversaw the project for the competition, designed to “spur innovation in athlete health, safety, and performance,” according to Liberty, whose work is associated with Genesis Helmets, Inc.
Using an approach trademarked at Liberty University that he calls “Creationeering,” Horstemeyer incorporated properties found in nature to design a football helmet designed to be twice as effective at preventing concussions as those currently used by the NFL.